by Sharmaji » Mon Sep 20, 2010 4:20 pm
no agent or manager cares how bangin' your tracks are just by themselves; while very few of the relevant agencies (and probably none of the relevant managers) would represent an artist who's music they don't like, your music is just part of the package.
what they want to see is your hustle: are you playing out? where? what do promoters have to say about working with you? what strategy do you have for growing your career? how are you developing fans, interacting with them, etc?
Agents & managers exist to assist you help you develop your career, open doors that you can't open just by your lonesome, and help create or develop opportunities that, again, you might find far more challenging by yourself.
Of all the US & Canada-based artists that I can think of that are doing well, each of them took it on themselves to make things happen: writing great tunes, yes, but building relationships with good folks at good labels (and weeding out the crummy ones), playing lots and lots of gigs, running their own nights, financing their own tours and building relationships with promoters, etc.
Do that-- essentially prove that you can get by without them-- and people will want to work with you. It's all about advancing someone who's already moving forward, helping them spin into higher gear-- not barely get off the ground. That, you've gotta do yourself.
w/ that said, if you think you've got good stuff going, by all means you should be getting in touch with folks. In general, signings happen the other way around, when representatives come to you--the time will be right--but you should definitely start building relationships when you know that you have something to offer. Do your research and find out who's representing who, etc.
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