by thinking » Wed Dec 28, 2005 11:19 am
Here's my limited knowledge of releasing vinyl:
First off, you need some tunes that you think are the hotness. Whether they're by you, or someone you know, they need to be killer beats. Next, gather up the contact details for as many of the 'names' in the scene as you can and send them a CDR of a handful of tunes, and ask them to let you know if they play it out or cut it - most DJs should be happy to do this. If you're lucky, and if the tunage is good, you should start to see some reactions both from the people playing the music, and the punters as well.
That's your basic A&R process sorted - you've established that there's a market out there for your music. The biggest hurdle you now face is getting it out there to the masses i.e. distribution. I know little about US Distro so I won't try to help you there, but in the UK for instance I know that ST Holdings have been taking on quite a few dubstep/breakstep labels in the last 12 months, and I believe they are even offering P&D (production & distribution) deals to some labels, which means they take care of the manufacturing costs and processes as well.
To solicit a distributor you need to convince them that your 12" (and future 12"s) will sell - good feedback from the scene counts for something, but they will obviously have to have some faith in the music as well. It can help if you have more than one release pencilled in and have the tunes ready to go.
Assuming everything has gone smoothly up to this point, you now need your vinyl. Get the tunes mixed down to the best possible standard you can without spending mad loot (know anyone with a studio?). Once they've been spit-polished, you need to get them cut. Heathmans in London is widely regarded as the best cutting house to use, but they aren't cheap. Have your tune mastered by the cutting house as well, because they can tweak it to make sure it will sound as good as possible on vinyl.
Okay, your lacquers are done, your TPs should be on their way to you. If at this point the cut is sounding shit, don't be afraid to go back and get it done again - you may waste a coupla hundred quid but it's better than having 500 vinyls in your living room that you can't shift cos they sound bollocks. Hopefully, everything sounds good and you can get the vinyl delivered to your distro.
That's it really. You should consider now sending a finished copy to all the 'name' DJs on your lists, and maybe look further afield to DJs in other scenes like breaks or techno - Si Begg, Tayo and Surgeon for example have all played dubstep records in their sets in the last 12 months. Always include a reaction sheet, as you can use this feedback to help promote the release, or if you're feeling flush you can use a promo mailing company like (for example) White Noise, who will take care of the mailouts and subsequent chasing of DJs for feedback.
Now you have to sit back and cross your fingers that a) shops will stock your record and b) people will buy it. Don't ever ever forget that even if your record sells out completely, it will still take approx 6 months for you to recoup your costs. With this in mind, you shouldn't consider actually pressing up vinyl unless you are absolutely sure that you can afford to lose all the money that it will cost - it is always possible that that's exactly what will happen.
Don't be afraid to approach people in the scene - most have an email address where you can reach them, and dubstep is small and young enough for those names who are established to remember what it's like to be in your situation. All of the above is only one way to skin the cat of course, and there are plenty of other ways to go about it. If you can just make sure that your tunes are 100% release-quality, and ensure you get good distro, the rest should (hopefully) fall into place.
Good luck.