Something In The Air - Official Video.

neville bartos · Post by **neville bartos** » Thu Feb 19, 2009 7:09 am

http://www.youtube.com/watch?v=MYIpNrS9-Bc

boomnoise · Post by **boomnoise** » Thu Feb 19, 2009 12:03 pm

i can't quite work out if this is actually terrible or brilliant.

i certainly find myself laughing and just how literal it is.

funky stanton · Post by **funky stanton** » Thu Feb 19, 2009 12:57 pm

boomnoise wrote:i can't quite work out if this is actually terrible or brilliant.

i certainly find myself laughing and just how literal it is.

Is it just loads of footage of people farting shot with an infra red camera?

It's really good actually.

richb · Post by **richb** » Thu Feb 19, 2009 1:12 pm

yeah, i like that... tunes not all that though (apart from the chorus maybe)

seen · Post by **seen** » Thu Feb 19, 2009 8:50 pm

this i do like, in fact its fucking killer considering its done in one shot.

the ending is a bit weak tho, maybe its a grower.

Littlefoot · Post by **Littlefoot** » Thu Feb 19, 2009 9:26 pm

man this video sucks

Jubz · Post by **Jubz** » Thu Feb 19, 2009 9:56 pm

hahaha brilliant.

badga tek · Post by **badga tek** » Thu Feb 19, 2009 11:17 pm

Love it. Simple yet highly relevant to the song title which is surely all you need for a music promo?

jera · Post by **jera** » Fri Feb 20, 2009 12:07 am

Not a fan TBH.

Camera could be a bit sturdier if it's an official video.

zhao · Post by **zhao** » Fri Feb 20, 2009 4:13 pm

better than the bongo jam video but that's not saying much is it.

gets dummy laff points though.

zhao · Post by **zhao** » Fri Feb 20, 2009 4:15 pm

pretty difficult to make a good video for something like this though.

what would you have done?

i might come up with something that looks like an auto/perfume ad

zhao · Post by **zhao** » Fri Feb 20, 2009 4:17 pm

but no excuses for the Bongo one. fucking embarrassing and a disservice to the music. ANYTHING would have been better. for instance just some loops of drumming cut with footage of running through a forest would have been nice.

elgato · Post by **elgato** » Fri Feb 20, 2009 4:30 pm

why do you think the video for Bongo Jam was so bad?

funky stanton · Post by **funky stanton** » Fri Feb 20, 2009 5:23 pm

elgato wrote:why do you think the video for Bongo Jam was so bad?

Because it was so throw away and frivolous. Bongo Jam was a serious tune about serious issues, and as such needs serious visual imagery to accompany it. FFS Ben.

neville bartos · Post by **neville bartos** » Fri Feb 20, 2009 5:26 pm

Funky Stanton wrote:
elgato wrote:why do you think the video for Bongo Jam was so bad?
Because it was so throw away and frivolous. Bongo Jam was a serious tune about serious issues, and as such needs serious visual imagery to accompany it. FFS Ben.

haha

i think the in the air video is okay. better having something simple that looks alright as opposed to being on a budget and trying to make something that looks flashy. that never works.

funky stanton · Post by **funky stanton** » Fri Feb 20, 2009 5:30 pm

God you've really pissed me off now. I can't believe you have the gall to come on here and ask a question like that. It's people like you that are sleepwalking us into a police state, WAKE UP MAN! This isn't happy happy land where we can take our civil liberties for granted, this is serious and if the right to play one's bongos AT ANY TIME OF DAY, let alone the morning, cannot be raised in a sensible manner then we are all quite frankly, fucked. The guy even got up early to play the fucking things. Jesus.

Jubz · Post by **Jubz** » Fri Feb 20, 2009 5:35 pm

elgato wrote:why do you think the video for Bongo Jam was so bad?

I thought it was jokes!

elgato · Post by **elgato** » Sat Feb 21, 2009 10:29 pm

i dunno whats happened here really, how my question was interpreted cos i think i worded it slightly strangely and there's a lot of slightly cryptic sarcasm knocking around! but my question was to zhao, asking why he feels the way he does, rather than a sort of general expression of bewilderment at the video

personally i found the video amusing and found it completely in tune with the tone of the tune, so i was intrigued by zhao's response (and still am)

the In The Air video is jokes, but it does completely destroy the vibe of the tune for me

zhao · Post by **zhao** » Sun Feb 22, 2009 11:01 am

elgato wrote:personally i found the video amusing and found it completely in tune with the tone of the tune, so i was intrigued by zhao's response (and still am)

to me bongo jam is a celebration of epic proportions, a volcanic joy that can not be stopped, and it feels like one that has been repressed for a long time (by dubstep? haha), and finally erupting with the righteousness of rain after a drought.

to me bongo jam is, like someone else said, a happy and lighthearted, surely, but also very much serious tune. it expresses happiness with deadly CONVICTION, and not cheap bubblegum frivolity.

thus to me, the cheap and frivolous bubblegum video treatment is a disservice to the tune.

(couldn't find lyrics though so don't know about the "political" dimension someone was talking about)

funky stanton · Post by **funky stanton** » Sun Feb 22, 2009 2:12 pm

zhao wrote: to me bongo jam is a celebration of epic proportions, a volcanic joy that can not be stopped, and it feels like one that has been repressed for a long time (by dubstep? haha), and finally erupting with the righteousness of rain after a drought.

to me bongo jam is, like someone else said, a happy and lighthearted, surely, but also very much serious tune. it expresses happiness with deadly CONVICTION, and not cheap bubblegum frivolity.

thus to me, the cheap and frivolous bubblegum video treatment is a disservice to the tune.

(couldn't find lyrics though so don't know about the "political" dimension someone was talking about)

Either your sarcasm is even more cryptic than mine or you're looking far too deeply into what is essentially a marketing tool made after the fact. At least it wasn't flukes dressed in white wearing gucci sunglasses driving a convertible down Brighton sea front checking out girls.

Something In The Air - Official Video.

Something In The Air - Official Video.

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