we can help get your music featured on blogs

iamnoiseporn · Post by **iamnoiseporn** » Mon May 04, 2009 2:25 pm

Run by experienced music bloggers who know what gets spotted in the packed inboxes of the biggest blogs in the world, our digital promotion agency Spread The Noise works with a small range of clients to get their latest tunes featured on the biggest blogs in the world.

Head to http://www.spreadthenoise.com to find out more - and drop us an email for our surpisingly cheap fees...dubstep is especially big on the blogs so great chance to showcase your sound

iamnoiseporn · Post by **iamnoiseporn** » Wed May 13, 2009 2:03 am

as recommended by tommie sunshine

kidlogic · Post by **kidlogic** » Wed May 13, 2009 3:05 am

From a quick glance at your material, it seems like you have a graduated pricing system... what would your most basic package cost? Rough estimate?

I ask because when someone states they have "reasonable prices" but wont put the price on the website, its generally not as reasonable as it would be made to seem. Not a diss to your services in the least, its just that reasonable is a very objective term. Reasonable to you may be far too expensive to me.

deadly_habit · Post by **deadly_habit** » Wed May 13, 2009 3:41 am

isn't the whole point of blogs being that the bloggers post what they discover and dig, not what some service shoves down their throats

Mad_EP · Post by **Mad_EP** » Wed May 13, 2009 3:45 am

iamnoiseporn wrote:as recommended by tommie sunshine

Which usually means "Tommy Sunshine isn't paying for the services... he is being comp'ed in order to whore his name".

By the way- for all the up & comers tempted by this type of "investment"... let me share some knowledge. Equally, if iamnoiseporn disagrees with anything I say- I whole-heartedly welcome them to offer their differing points of view. The more the better in my opinion...

But just to put this into perspective... I used to work for one of the top 3 talent agencies in the world... and we never worked on a retainer, only on a percentage of earned-income. After all- how can you put a value on "putting your name out there"?? Answer is - you can't. You can only put a value on income brought to the table. So if an agency brings you £10,000 of income, of course they are entitled to their 15-20%. They can demonstrate exactly how they brought in that 10k, so give em their cut. However, if some one wants to be paid X amount without being accountable for their results (ie- what exactly are you paying for? what profit have they guaranteed from their "work"?), I would be more cautious.

Even if they say "XYZ Artist" is with us... because that artist is usually being given complimentary services so that their name can be used in securing more business.

I am not saying that Spread the Noise is a scam... but I would like them to actually prove themselves and show how they are accountable for the charges they put on artists (especially cos they are not open with the amount they charge in the first place!) What can they guarantee? If they are working on a flat rate instead of a percentage, they need to be accountable and be able to guarantee something...

No one worth their weight in salt charges a flat rate unless they can guarantee results.... which is why the best in the business work on a percentage, not a flat rate. Even if they know they have game, they also know they can't promise the moon... so they purely ask to be paid for the income they bring in. Sounds fair to me.

setspeed · Post by **setspeed** » Wed May 13, 2009 8:49 am

mad ep wrote:
iamnoiseporn wrote:as recommended by tommie sunshine
Which usually means "Tommy Sunshine isn't paying for the services... he is being comp'ed in order to whore his name".

By the way- for all the up & comers tempted by this type of "investment"... let me share some knowledge. Equally, if iamnoiseporn disagrees with anything I say- I whole-heartedly welcome them to offer their differing points of view. The more the better in my opinion...

But just to put this into perspective... I used to work for one of the top 3 talent agencies in the world... and we never worked on a retainer, only on a percentage of earned-income. After all- how can you put a value on "putting your name out there"?? Answer is - you can't. You can only put a value on income brought to the table. So if an agency brings you £10,000 of income, of course they are entitled to their 15-20%. They can demonstrate exactly how they brought in that 10k, so give em their cut. However, if some one wants to be paid X amount without being accountable for their results (ie- what exactly are you paying for? what profit have they guaranteed from their "work"?), I would be more cautious.

Even if they say "XYZ Artist" is with us... because that artist is usually being given complimentary services so that their name can be used in securing more business.

I am not saying that Spread the Noise is a scam... but I would like them to actually prove themselves and show how they are accountable for the charges they put on artists (especially cos they are not open with the amount they charge in the first place!) What can they guarantee? If they are working on a flat rate instead of a percentage, they need to be accountable and be able to guarantee something...

No one worth their weight in salt charges a flat rate unless they can guarantee results.... which is why the best in the business work on a percentage, not a flat rate. Even if they know they have game, they also know they can't promise the moon... so they purely ask to be paid for the income they bring in. Sounds fair to me.

maybe that's in the major label world, but i haven't seen it in the underground dance music genre.

how do these PR agencies quantify the money they have brought in? How can they say that since they sent the track to Zane Lowe and he played it, it will equal X amount of extra sales, or that they pushed it to German MTV and that will equal 5000 more downloads off iTunes?

I'm genuinely interested because I've worked with a few PR agencies at the opposite end of the spectrum and it's more or less a flat rate; or a rate per work done (ie 2 quid per DJ/tastemaker sent to etc).

serox · Post by **serox** » Wed May 13, 2009 8:55 am

I dont want my music down a bog thanks.

Mad_EP · Post by **Mad_EP** » Wed May 13, 2009 9:54 am

setspeed wrote: how do these PR agencies quantify the money they have brought in? How can they say that since they sent the track to Zane Lowe and he played it, it will equal X amount of extra sales, or that they pushed it to German MTV and that will equal 5000 more downloads off iTunes?

I'm genuinely interested because I've worked with a few PR agencies at the opposite end of the spectrum and it's more or less a flat rate; or a rate per work done (ie 2 quid per DJ/tastemaker sent to etc).

I find this interesting and am glad to get an articulate viewpoint from another angle.

Thing is- I would even be willing to quantify getting Zane Lowe to play a track as a value-added service. It is true it is impossible to come up with an exact formula for defining the value of some services... but I would rate Zane Lowe playing a track WAY above a blog posting a track. If for no other reason- Zane is only on air x amount of hours per week so there is a finite number of tracks he can play. In essence, by choosing to play your track, he is also choosing NOT to play someone else's instead.

However, blogs are essentially 24/7. There really isn't a limit to how many tracks they can post in a given day or week... and since most posted tracks aren't even hosted by the blogs themselves anyway, they aren't even limited by server space or bandwidth.

I'm not saying there isn't value in being picked up and promoted by the blogs- some artists have made a career out of being popular with the blogs... but I am saying I wouldn't put it above prime time Radio 1 or MTV.

Mad_EP · Post by **Mad_EP** » Wed May 13, 2009 10:07 am

I should probably also add that I am particularly skeptical of these types of hype services having recently dealt with a few.

I have been contacted a lot by these companies, trying to solicit my business... but they always insist on being vague ("can you be more specific about your services?" "we already said- we get your name *out there*"). Even more suspect is that as soon as they find out I have worked in the biz... they usually disappear and stop all contact.

To me, I still stand by the percentage model... For instance, I wouldn't pay a booking agent any money unless they got me a gig. When they do- they are entitled to their cut. Again- I know some services are difficult to put a price on... but there still need to be results. Ie: I wouldn't have a problem paying a manager if they could get me a meeting with Sony's A&R.. but if they are just doing the same cold calling I would be doing, then I will do it myself.

So again- I don't mean to blanketly paint noiseporn with the same brush. They may or may not be legit- I don't know. But there are a lot of scams out there right now using the same business model and I don't think any artist should consider such services without asking some tough questions.

kapital · Post by **kapital** » Wed May 13, 2009 1:24 pm

thanks for dropping the knowledge mad ep

Sharmaji · Post by **Sharmaji** » Wed May 13, 2009 1:35 pm

PR-- and any good PR agency will tell you this-- is NOT about increasing sales. it's a non-quantifiable entity, and there's exactly zero correlation between a successful PR campaign and sales. PR is all about keeping a buzz about you. why? because that's how it goes.

Blog placements, on the other hand, have a huge correlation to sales. Anyone who believes that the more popular blog sites are just scanning cd stores and the web for cool shit that they come across is thoroughly kidding themselves-- people blog about what they dig that gets sent to them. Smaller, niche-based blogs will definitely be in tune to the underground but still-- people review what they get sent. So if you're not sending blogs material, you're not getting reviewed, and your sales are stagnating.

PR is generally done on $ for time basis; a 6 week campaign, 2 week push, etc.

setspeed · Post by **setspeed** » Wed May 13, 2009 1:49 pm

mad ep wrote:
setspeed wrote: how do these PR agencies quantify the money they have brought in? How can they say that since they sent the track to Zane Lowe and he played it, it will equal X amount of extra sales, or that they pushed it to German MTV and that will equal 5000 more downloads off iTunes?

I'm genuinely interested because I've worked with a few PR agencies at the opposite end of the spectrum and it's more or less a flat rate; or a rate per work done (ie 2 quid per DJ/tastemaker sent to etc).
I find this interesting and am glad to get an articulate viewpoint from another angle.

Thing is- I would even be willing to quantify getting Zane Lowe to play a track as a value-added service. It is true it is impossible to come up with an exact formula for defining the value of some services... but I would rate Zane Lowe playing a track WAY above a blog posting a track. If for no other reason- Zane is only on air x amount of hours per week so there is a finite number of tracks he can play. In essence, by choosing to play your track, he is also choosing NOT to play someone else's instead.

However, blogs are essentially 24/7. There really isn't a limit to how many tracks they can post in a given day or week... and since most posted tracks aren't even hosted by the blogs themselves anyway, they aren't even limited by server space or bandwidth.

I'm not saying there isn't value in being picked up and promoted by the blogs- some artists have made a career out of being popular with the blogs... but I am saying I wouldn't put it above prime time Radio 1 or MTV.

yeah, i guess we're all scrabbling around a bit at the moment, trying to find what works and what doesn't work. there are also an awful lot of blogs, with greater or lesser clout/reading figures/credibility and so on. However, it's clear at the moment that if you can get on one of the big boys, it can really boost you - personally I would probably choose a feature on Mad Decent above a play on Zane Lowe - and i'd certainly choose that over one of the late night R1 DJs or anyone on KissFM (for instance).

But I think it should be included as part of the package - in the same way that I would want a PR company to push my tracks to Zane Lowe and Annie Mac, I'd also want them to push some kind of content to Mad Decent, Trash Menagerie, etc. No, there's no guarantee of play or exposure and it may be of debatable value (isn't everything?) - but I think we have to accept that they are now part of the fabric of, uh, the music biz / marketing / tastemakers / etc - so we should include them.

but yeah, there are certainly plenty of shysters out there - at all levels!

Mad_EP · Post by **Mad_EP** » Wed May 13, 2009 1:56 pm

TeReKeTe wrote:PR-- and any good PR agency will tell you this-- is NOT about increasing sales. it's a non-quantifiable entity, and there's exactly zero correlation between a successful PR campaign and sales. PR is all about keeping a buzz about you. why? because that's how it goes.

Blog placements, on the other hand, have a huge correlation to sales. Anyone who believes that the more popular blog sites are just scanning cd stores and the web for cool shit that they come across is thoroughly kidding themselves-- people blog about what they dig that gets sent to them. Smaller, niche-based blogs will definitely be in tune to the underground but still-- people review what they get sent. So if you're not sending blogs material, you're not getting reviewed, and your sales are stagnating.

PR is generally done on $ for time basis; a 6 week campaign, 2 week push, etc.

Definitely- and I am not meaning to come across as anti-PR. I perhaps should have worded it better, because of course there are plenty of legit services that are difficult to quantify their specific value...

...I should have worded it that one should take extra caution in those cases *because* it is so difficult to define the specific value. Not that they should never be considered, but there are a lot of snake oil salesmen to be wary of. That would be the objective part of my commentary...

...the subjective part would be that I personally tend to avoid those situations.

iamnoiseporn · Post by **iamnoiseporn** » Wed May 13, 2009 2:00 pm

just seen all this definitely some valid points on here

it is difficult to quantify the value of PR, which is why we work on a set charge / campaign fee. ballpark figure is only $50, we like to keep it low so we can support up-and-coming artists on a budget.

running my own blog, i know that a lot of PR agencies are very bad at pushing music onto blogs. the style you need to get something featured in the music press is very different to the style you need to get something on a blog.

we offer the personal touch because we're in regular contact with most of the 90 blogs we work with, mainly as co-bloggers rather than PRs.

try us out, and any more questions feel free to ask!

legend4ry · Post by **legend4ry** » Wed May 13, 2009 2:11 pm

Is this 90 blogs posting about dubstep.

90s blogs what are posting about dubstep what isn't whubwhubwhubwahwahwah or any of that reese turd?

iamnoiseporn · Post by **iamnoiseporn** » Wed May 13, 2009 2:13 pm

yeah that's 90 blogs that post everything from electro to breaks to dubstep.

dubstep seems to be creeping into everything now and the blogs are certainly help push that

wub · Post by **wub** » Wed May 13, 2009 2:20 pm

iamnoiseporn wrote:yeah that's 90 blogs that post everything from electro to breaks to dubstep.

dubstep seems to be creeping into everything now and the blogs are certainly help push that

Do you have a list of these blogs?

iamnoiseporn · Post by **iamnoiseporn** » Wed May 13, 2009 2:21 pm

yep email info@spreadthenoise.com and i can get you a list

wub · Post by **wub** » Wed May 13, 2009 2:23 pm

iamnoiseporn wrote:yep email info@spreadthenoise.com and i can get you a list

Why don't you just PM it to me over this forum?

iamnoiseporn · Post by **iamnoiseporn** » Wed May 13, 2009 2:37 pm

here's the basic list man, we add on if we think of other places the tunes would fit too

Palmsout
Datanoir
BBQ Chicken Robot
Ben & Lex
Bigstereo
Crux da House
Discodust
Pelski
Welcome to dance club
Data sapiens
check the availability
curbcrawlers
party pixels
electric zoo
fluokids
trashbags
the lemur
fried my little brain
missing toof
phase02
disturbed beats
panda toes
one more disco
trash menagerie
we are deckheads
subdrive media
monstersayrawr
noise porn
hot biscuits
shot callin
get weird turn pro
mad decent
carles
boomboom chik
mis speak
amfmpm
antsinmytrance
auralsatisfaction
berlin battery
cassette culture
certified banger
consequence of sound
crazy sugar scheme
discobelle
dream big dream free
fancy sound
forver awesome
get the curse
guilt free pleasure
headphonesex
jazuzzi killers
kunk budapest
le touch
let there be night
manalogue
maximal gang
music under fire
off the radar
oh crapp
pagette
partycmyk
rollin and scratchin
sundtrak
disco workout
docking station
peng peng
hyper
lost turntable
last pop song
music slut
too many sebastians
we can be honest
waves at night
chuck DJs
buzz
dancefloor mayhem
music liberation
stereogum
pushvolume
brooklyn vegan
scattermish
electric stare
dj gooey
squeeky bleeps
chew fu
mad decent

we can help get your music featured on blogs

we can help get your music featured on blogs

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