noam wrote:^^^^
the hype came because people heard the tune in mixes and went sick for the tune which was by an unamed artist...
i raved about it as soon as i heard it, not because i didnt know who made it, the only reason i found out it was an 'unknown' was because i raved about the tune
justified hype imo.
Im not saying its a bad tune, its alright but as far as this style goes i rate alot of other tunes more highly i.e. anything Addison Groove, Boddika or Ramadanman has done. I can understand that people like it but you cant tell me this tune would have got this much attention, this thread, on twitter, facebook, blogs, fact mag etc etc. if it hadnt been this whole unknown artist thing? And because of all the hype, it creates a perception that its getting this attention cause of how good the tune is whereas in actual fact its because of the anonymity.
This also leads to the 'cool because people are talking about it' crowd absolutely loving it. Its clever marketing for sure, whether intentionally or not.