Reverse of the commercialised sound

[lami]

As everyone knows at the moment the commercial strain of dubstep is more tear out dominated, or very cheesy at least. Nero, C&S, Flux...etc etc. as I understand it, this is due to a few tracks like Cockney Thug becoming popular and then producers making it harder and "dirtier" to appeal to many more people than a Youngsta set would.

So what if suddenly next week someone stupidly popular in mainstream pop culture for teenagers etc EG Rihanna or Lady Gaga used a beat from Burial, Mala, Loefah etc, and it goes internationally massive, and tops charts in every country as those 2 usual do? Would more commerical "brostep" Dubstep producers start making more sub bass influenced tracks? would more people pop up and start making "commercial" deep type tunes like producers have popped up making harder style dubstep?

[8spirit]

probly not cos deep dont appeal to the masses

[hudson]

Probably not. There's a reason some things are popular and some things aren't. Burial doesn't really make people want to do caps and dance all night.

Also, you have to give people a little more credit, I think. Stuff like Burial, Mala and Loefa is less popular than Lady Gaga because more people like Lady Gaga, not because Lady Gaga fans are all mindless sheep... ya know? I'm not saying the mainstream doesn't influence what people like, but if people like me exist, people who just don't like Flux Pavillion and Borgore, than surely people who just really like generic dance shit exist, and they definitely outnumber us.

[bass_culture]

Quite possibly is your answer. Think about tracks like Katy on a Mission and the La Roux remix, both very popular, both made with very stripped down beats - no wobbles etc.
I honestly think it's the vocals which make more of a difference to whether a track goes mainstream or not.

[pulkpull]

I honestly think it's the vocals which make more of a difference to whether a track goes mainstream or not.

This.

For a non-vocal driven track to do well if would have to have an extremely catchy (as the mainstream would define it) melody elsewhere, generally. I don't think rhythm and groove is enough to get it high in the charts. Most people just love vocals.

If the Burial/Four Tet/Thom Yorke tracks had been released digitally and not just on vinyl, I imagine they would have done pretty well in the charts, but I doubt they would have sparked a move away from tearout stuff.

[Genevieve]

If anyone's got a shot at writing a major dubstep hit that appeals to the masses and the 'underground', it would be Burial in collaboration with some star like Christina Aguilera. But I doubt it would really change much. If anything, it would influence mainstream pop more than mainstream dubstep.

[bRRRz]

Probably not. There's a reason some things are popular and some things aren't. Burial doesn't really make people want to do caps and dance all night.

Also, you have to give people a little more credit, I think. Stuff like Burial, Mala and Loefa is less popular than Lady Gaga because more people like Lady Gaga, not because Lady Gaga fans are all mindless sheep... ya know? I'm not saying the mainstream doesn't influence what people like, but if people like me exist, people who just don't like Flux Pavillion and Borgore, than surely people who just really like generic dance shit exist, and they definitely outnumber us.

this.

[test_recordings]

Probably not. There's a reason some things are popular and some things aren't. Burial doesn't really make people want to do caps and dance all night.

Also, you have to give people a little more credit, I think. Stuff like Burial, Mala and Loefa is less popular than Lady Gaga because more people like Lady Gaga, not because Lady Gaga fans are all mindless sheep... ya know? I'm not saying the mainstream doesn't influence what people like, but if people like me exist, people who just don't like Flux Pavillion and Borgore, than surely people who just really like generic dance shit exist, and they definitely outnumber us.

this.

The people you mention with a more 'popular' fanbase also have very active hype machines, some also extremely well funded (e.g. Gaga), and so can get tracks out there. Think how well Mala, Loefah, Burial (okay, not so much him generally being an 'acceptable' producer for mainstream media to talk about) have done with no press-releases, media campaigns etc... that is true popularity

[addicted]

burial production 600,000 views

[222sucram]

burial production 600,000 views

I dont think burial had much to do with that song, jamie woon does most of the production and gets other people to mix/master it.

However


Burial production and almost 300,000 views.

[antics]

burial on production, 1 million views

[Molzie]

burial on production, 1 million views

In fairness, a third of those million views were from me.

[wolf89]

I'm sorry but I think Jamie Woon is terrible

[charliefoy]

In McDonalds was on Top Gear

[garethom]

In McDonalds was on Top Gear

Don't watch it, but wasn't it Fostercare?

[charliefoy]

In McDonalds was on Top Gear

Don't watch it, but wasn't it Fostercare?

Nope cause it didn't have a proper beat. I remember it well. Think it was on the newest series, can't remember which episode though.

[garethom]

In McDonalds was on Top Gear

Don't watch it, but wasn't it Fostercare?

Nope cause it didn't have a proper beat. I remember it well. Think it was on the newest series, can't remember which episode though.

Ahhh, thought it was the opening to Fostercare. Maybe I just saw somebody say it.

[makemerich]

well.
no.
not going to happen. yet.
until it gets played on starbucks radio waves with nasaly jazz singers and standup bass wobble.
trends start out hard then get watered down.
youll get the smoothe shit soon my friend.
when everyone tired of agro shit, till the next 10 years when it reinvents itself.