seckle wrote:Never forget the mistakes made with jungle and drum and bass. Too many sub genre's and everything turns into camps, cliques, bullshit attitude, and "you don't play liquid jungle, so you can't get booked on my neuro jungle night.." vibes. Why can't people see these mistakes clearly? Part of the success of this genre worldwide now, is that it is hard to swallow, and digest. It is confusing, and requires research. This is only a good thing in the days of music instantly being catagorized, tagged, labeled and boxed inside more boxes for internet consumption. In the days of search engines theres far greater cultural power to movements like dubstep, when they're harder to understand and define.
Dubstep has always had a rabidly paranoid terror of labelling stuff as a subgenre even when there are blatantly a whole bunch of artists producing almost identical sounding tunes which get played at the same nights by the same DJs. And the upshot hasn't been a massive win for diversity, it's just that a lot of people think that the most popular of those styles is the entirety of dubstep and you get people being asked to 'play some dubstep' if they play anything that doesn't sound like Nero...
If jungle had done the same thing, it wouldn't be stuck in some eternal 1994 of endless diversity and innovation, it'd probably have exactly the same subgenres but rather than call jumpup jumpup, people would just think that jumpup was the whole scene and anything else that didn't sound like jumpup "wasn't jungle".
As for post dubstep - marketing hype, yeah, I head the Hessle guys went to Saatchi and Saatchi to come up with that one.

It's a fairly silly name but no sillier than anything else, and there's certainly a shitload of diverse but loosely dubstep related stuff around at the moment and if you don't want fliers to read like War and Peace then someone's going to have to call it something.
I don't know why you think it's saying that dubstep's gone away, since it manifestly hasn't. Noone involved in post rock is denying the existence of rock...
And if it's traceable back to the same strain, why say 'dubstep' and not 'garage'? Or 'hardcore', or 'house' if you want. Maybe if all fliers just said 'house' on them, so you didn't know whether you'd be getting wobbly dubstep, oldskool jungle, scouse house or avante-garde danish glitch techno then we could all be free from marketing bullshit.