Step Correct wrote: "But you just don't understand, bro...." Hmmm I think I have a fairly good grasp on what goes on there. I just don't think I could get with the whole costume thing hence I would be rendered "uncool"

Not everyone goes costumed to the gills. I usually stay pretty low-key and stick to my usual all-black attire. There are some who hound the "spectators," but it's all in good fun.
Loads of great music of all varieties, loads of great art of all media and styles, and the most GORGEOUS desert landscape. Good people, good times. God, I wish I could go this year!
If you do go, I highly recommend hitting up the eplaya forums on the site and making friends with people on there. I've gotten several opportunities to play at different camps each time by planning ahead and seeing who all has a DJ rig and available slots. Also, if you're a vinyl lover like myself, plan on setting aside an afternoon to clean all your vinyl when you get back, because they will get filthy.