HOW DO PROMOS WORK?

seckle · Post by **seckle** » Wed Jun 10, 2009 3:43 am

ihatefakers wrote:
if a label signs a tune from an artist, I think it would be wrong of them to "road test" the tune for a year or more and then if there is not hype just cancel the release with artist.

you're wrong. there's so many examples over the years of tunes that have taken more than a year from TP to being sold in the stores. dozens of examples. its just part of the way things work.

surface_tension · Post by **surface_tension** » Wed Jun 10, 2009 4:00 am

seckle wrote:
ihatefakers wrote:
if a label signs a tune from an artist, I think it would be wrong of them to "road test" the tune for a year or more and then if there is not hype just cancel the release with artist.
you're wrong. there's so many examples over the years of tunes that have taken more than a year from TP to being sold in the stores. dozens of examples. its just part of the way things work.

I wouldn't call the state of vinyl sales "working" by any stretch of the imagination. I understand that it needs to be tested and all that, but after a while it is more masturbation than promotion IMO. Here I am pissed off that we've not gotten our 3rd release out the door and onto the shelves in the last 3 months, when I guess it's totally normal to take up to a year.

The world used to be flat... that's "just the way it is" they said...

things change hopefully in this case as well. Overall the best way to show disapproval is to not buy the releases I guess.

ihatefakers · Post by **ihatefakers** » Wed Jun 10, 2009 2:19 pm

eriegz wrote:
ihatefakers wrote:HOW DO PROMOS WORK?
no need to shout, i can see it just fine

lol

u gimp

ihatefakers · Post by **ihatefakers** » Wed Jun 10, 2009 2:20 pm

InfectiousPR wrote:I concur with everything ThinKing says.

I don't know about dubstep, but for most D&B labels a promo run will be a minimum of 300 white label promos (300 is usually the lowest press a plant will do that isn't stupidly expensive) followed by the full release.

More and more commonly though people are doing "full art" promos, where they may get 500 units pressed along with the artwork and then just release them in two different stages.

The reason for doing this is a little odd, because the point of promos is supposed to be to tell you how many full release units to press, however these days there is a demand for promos so that DJs can feel a bit more exclusive than the next man, so the tradition has stayed on.

Different distributors have told me different things about how successful the idea of "full art" promos is too.

this makes sense.

I understand how it works now

thanks everyone for the info, some very useful things said by most people

ihatefakers · Post by **ihatefakers** » Wed Jun 10, 2009 2:22 pm

seckle wrote:
ihatefakers wrote:
if a label signs a tune from an artist, I think it would be wrong of them to "road test" the tune for a year or more and then if there is not hype just cancel the release with artist.
you're wrong. there's so many examples over the years of tunes that have taken more than a year from TP to being sold in the stores. dozens of examples. its just part of the way things work.

yeah I know that, but what I was saying is, are there any examples in dubstep of an artist geting a single deal and then the label droping the release after a year becuase there is not enough interest?

Hibbie · Post by **Hibbie** » Wed Jun 10, 2009 3:15 pm

eriegz wrote:
ihatefakers wrote:HOW DO PROMOS WORK?
no need to shout, i can see it just fine

erm.....

ST100 · Post by **ST100** » Thu Jun 11, 2009 1:24 am

Do TP's last longer / shorter than the finished product, or a promo?

infectiouspr · Post by **infectiouspr** » Thu Jun 18, 2009 1:01 pm

mattron wrote:Do TP's last longer / shorter than the finished product, or a promo?

They are the same as a white label promo, they are just produced in very small quantities so that you can check you are happy with the cut of the vinyl before producing a mass run.

Sometimes they may be produced on slightly lighter or worse quality vinyl, although anyone who does that is cheating themselves because it is supposed to be an accurate representation of the finished product.

dubsteptim · Post by **dubsteptim** » Thu Jun 18, 2009 2:43 pm

speaking of promos

did a full release of soul jazz sjr18 - Goth Trad / Silkie : Genesis / Dam4 ever come out?

thinking · Post by **thinking** » Tue Sep 01, 2009 7:17 pm

dubsteptim wrote:speaking of promos

did a full release of soul jazz sjr18 - Goth Trad / Silkie : Genesis / Dam4 ever come out?

no, and that's a fucking shame cos Dam4 is one of Silkie's best tunes. Serious I rarely play a set without drawing for Dam4, very underrated.

perkalerk215 · Post by **perkalerk215** » Tue Sep 01, 2009 7:34 pm

Surface_Tension wrote:tbh the whole "let the tunes get played completely out of style before the public gets to buy a copy" aspect really annoys me.

HOW DO PROMOS WORK?

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