The plural of Lego is....

[chekov]

someone needs to ask the uk customer service the same question

[deadly_habit]

someone needs to ask the uk customer service the same question

No they should ask the Danish service since that's where the company is based and founded.
Then again I'm pretty sure all customer service emails and calls are going to filter through the same places no matter the region.

[chekov]

hmm good point

[Phigure]

Legos is just the Americanization of it

Same thing with how Europeans tend to say "sport" as opposed to the American "sports"

Since Lego is Danish, that would mean that the singular Lego would be correct

[hugh]

the plural of lego is "lots of lego"

/thread

[deadly_habit]

Pshhh I'm waiting till I get a response from the actual company, such shall be the sacred word of LEGO, all else shall be verbal diarrhea from primitive blasphemers.

[hugh]

what if they say both are fine

[Laszlo]

someone needs to ask the uk customer service the same question

No they should ask the Danish service since that's where the company is based and founded.
Then again I'm pretty sure all customer service emails and calls are going to filter through the same places no matter the region.

This is true but their answer may be specific to where the question was asked, therefore unless you get the answer 'Lego' then the reply cannot be trusted to apply to the whole world.

[deadly_habit]

Then SNH, and this thread will collapse upon itself creating a black hole on the interwebs engulfing all.

[deadly_habit]

someone needs to ask the uk customer service the same question

No they should ask the Danish service since that's where the company is based and founded.
Then again I'm pretty sure all customer service emails and calls are going to filter through the same places no matter the region.

This is true but their answer may be specific to where the question was asked, therefore unless you get the answer 'Lego' then the reply cannot be trusted to apply to the whole world.

I don't see anyone else attempting to ask...

[Laszlo]

That's because we all know 'Lego' is correct

[deadly_habit]

Or just are trying to cover your previously documented potential ignorant asses in this thread if the official word of LEGO comes back differently.

[Laszlo]

It wont.

I've been to Lego Land in Denmark so there.

[EliteLennon117]

Starving kids in the streets and you guys are arguing over toys. smh. lms if u agree.

[deadly_habit]

Blame Terpit for using his necromancy on this thread.

[chekov]

if were goin off what our moms called it whilst screaming in pain from stepping on it towards yur lil bad ass as a kid

then i think the propper word(s) is "bloodclat bumbo rasclat cing-ting-dem"

[hubb]

.

[Terpit]

Might sign up to these tomorrow and ask around (if I get really bored in work)
http://toysnbricks.com/forums/
https://community.lego.com/t5/LEGO-Mess ... /ct-p/1001
http://www.brickset.com/forum/

[deadly_habit]

Dear Mike,

Thanks for getting in touch with us.

It's great to hear that our bricks are inspiring your niece!

Actually, the correct pluralization of our product is LEGO® bricks, LEGO sets, or LEGO minifigures. The trademark itself is not pluralized, the object it is attached to is.

I hope this information is helpful! Please wish her the best of luck with her project from all of us here at The LEGO Group.

Thanks again for getting in touch. We're always pleased to receive feedback from LEGO fans! If you could take a moment to complete a four question survey by going to the link below, it will help us make sure we are providing the best customer service to you.

Happy building!

Emily
LEGO Consumer Services

You can email us via service.LEGO.com
Or call us toll-free:
LEGO® Shop Service: (800) 453-4652
Customer Service: (800) 835-4386

LEGO Systems, Inc., Consumer Services, PO Box 1138, Enfield, CT 06083-1138 USA


If you wish to reply to this message, use the "Reply" button on your e-mail program. Please do not make any changes to the subject line, as this may lead to a long delay in responding to you. Please note that we cannot accept email attachments at this time.

We know we're lucky to have many loyal fans around the world, and we're always pleased to get comments back. Please click the link below and answer a quick 4 question survey to help us provide the best customer service to LEGO fans and their families.

Just took out the links to that survey, otherwise complete reply I just got.

There you have it folks, it's neither Lego nor Legos...

[chekov]

america: 0
everywhere else: 1

(since they pretty much said it's lego)