Deep Medi 04...

ufo over easy · Post by **ufo over easy** » Wed Mar 14, 2007 3:16 pm

Pangaea wrote:Why would you keep the name of the owner of a label a secret? What's the point?

I guess so people don't automatically think of it as just a DMZ sub label - with the artists relased so far it's already far broader than that.

Also secrets are fun

thinking · Post by **thinking** » Wed Mar 14, 2007 3:18 pm

UFO over easy wrote:
Pangaea wrote:Why would you keep the name of the owner of a label a secret? What's the point?
I guess so people don't automatically think of it as just a DMZ sub label - with the artists relased so far it's already far broader than that.

Also secrets are fun

exactly, same reason why some producers who were already involved in the scene decided to start putting out music under pseudonyms - so that people will listen to the tunes without any kind of association/preconception.

vonboyage · Post by **vonboyage** » Wed Mar 14, 2007 3:23 pm

ThinKing wrote:. . . decided to start putting out music under pseudonyms - so that people will listen to the tunes without any kind of association/preconception.

Too True.

Makes too much sense for my liking.

elin · Post by **elin** » Wed Mar 14, 2007 3:29 pm

Frodo wrote:Who runs this label anyways? It's shaping up real nicely. Wish they'd repress Kalawanji, no chance of finding it anywhere

Just had a last copy from holle-records

robadub · Post by **robadub** » Wed Mar 14, 2007 4:56 pm

nothing to do with elitism then

thinking · Post by **thinking** » Wed Mar 14, 2007 4:57 pm

baztard wrote:nothing to do with elitism then

how do ya mean - elitism by producing or releasing music anonymously/under a pseudonym?? I'm not sure I understand.

owengriffiths · Post by **owengriffiths** » Wed Mar 14, 2007 5:00 pm

Kalawanji is ridiculously sold out (can't be found for love or money), I recently bought it on Gemm for £14 but it was from an Australian shop still. Deep Medi don't seem to press up as many copies as they should, seems like they do small test presses then the actual press isnt much bigger. Doesn't make business sense given how big some of their releases are.

I could be wrong about this, but it seems to me like Dubstep labels are less comfortable with selling their records over a longer period of time, they're more into getting them shifted quickly. But if they were to press up more in the first place in one go then they would save on costs, like buying in bulk.

Having said that Tempa seem to do this cos it's a no brainer that almost anything they make is bound to sell shedloads. Maybe it's a just a case that the Dubstep scene is small and it's a gamble to assume that any given record will sell loads

boomnoise · Post by **boomnoise** » Wed Mar 14, 2007 5:07 pm

owengriffiths wrote:Kalawanji is ridiculously sold out (can't be found for love or money), I recently bought it on Gemm for £14 but it was from an Australian shop still. Deep Medi don't seem to press up as many copies as they should, seems like they do small test presses then the actual press isnt much bigger. Doesn't make business sense given how big some of their releases are.

I could be wrong about this, but it seems to me like Dubstep labels are less comfortable with selling their records over a longer period of time, they're more into getting them shifted quickly. But if they were to press up more in the first place in one go then they would save on costs, like buying in bulk.

Having said that Tempa seem to do this cos it's a no brainer that almost anything they make is bound to sell shedloads. Maybe it's a just a case that the Dubstep scene is small and it's a gamble to assume that any given record will sell loads

runs are much bigger than they ever have been and they reflect the demand. obviously you don't want to press up more than you can realistically shift. it's just that more people are buying the records now.

plus the fear of not being able to get hold of something at a later date encourages early purchase. it's the way it should be. if you're on the ball you should never miss a thing

there doesn't seem to be a massive inclination towards repressing records as it's hard to gauge the real demand and whether or not it will justify another sizable run.

owengriffiths · Post by **owengriffiths** » Wed Mar 14, 2007 5:15 pm

Problem is that as well as the print runs being bigger than ever, the amount of tunes availiable (and worth buying) are more than ever too, so you have x amount of tunes that you want to buy and cant afford.

Me personally I've got a records backlog including oads in the house I havent listened to properly, and I dont always have the chance to buy the tunes upfront

Been buying hardly any tunes from other genres in the last year either. Sound's sacreligious, but sometimes I wish the Dubstep scene would stop for 9 months and give me some time to get up to speed!

As for Deep Medi, I would suspect that while some of their tunes weren't guaranteed to be hits, number 3 was big tracks from 2 very popular producers. But also in that it seems that Deep Medi has a lower profile than the likes of DMZ

thinking · Post by **thinking** » Wed Mar 14, 2007 5:21 pm

owengriffiths wrote:Deep Medi don't seem to press up as many copies as they should, seems like they do small test presses then the actual press isnt much bigger. Doesn't make business sense given how big some of their releases are.

I could be wrong about this, but it seems to me like Dubstep labels are less comfortable with selling their records over a longer period of time, they're more into getting them shifted quickly. But if they were to press up more in the first place in one go then they would save on costs, like buying in bulk.

Having said that Tempa seem to do this cos it's a no brainer that almost anything they make is bound to sell shedloads. Maybe it's a just a case that the Dubstep scene is small and it's a gamble to assume that any given record will sell loads

It's not always that easy mate. If you don't have a P+D deal with a distro then you're paying all your costs pretty much upfront - that money will then be tied into the distro/sales cycle for a minimum of 6 months, usually longer. If a label can only afford (for example) 500 units, then that's all they'll press to begin with. Once it's sold out, you can get back orders from the shops so you you can get an idea of how many you'll sell when you do repress.

Also, a short initial run minimizes the risk of a 12" not selling well and you being left with loads of stock.

I'd be very surprised if any label other than your Tempa/DMZ/Tectonic/HF sell over 1000 units on any given release.

boomnoise · Post by **boomnoise** » Wed Mar 14, 2007 5:21 pm

owengriffiths wrote:Problem is that as well as the print runs being bigger than ever, the amount of tunes availiable (and worth buying) are more than ever too, so you have x amount of tunes that you want to buy and cant afford.

Me personally I've got a records backlog including oads in the house I havent listened to properly, and I dont always have the chance to buy the tunes upfront

Been buying hardly any tunes from other genres in the last year either. Sound's sacreligious, but sometimes I wish the Dubstep scene would stop for 9 months and give me some time to get up to speed!

As for Deep Medi, I would suspect that while some of their tunes weren't guaranteed to be hits, number 3 was big tracks from 2 very popular producers. But also in that it seems that Deep Medi has a lower profile than the likes of DMZ

well obviously for any record collector / dj / crack head - cash flow is always going to be a problem! but certain tunes you just can't sleep on. especialy the smaller releases.

for me, i don't think deep medi have taken many risks - each release has been pretty much a solid banker. i don't think their profile is that much lower than dmz; they've set a fucking amazing precedent for releasing huge tunes. the dmz brand is bigger for obvious reasons but as far as big labels on the scene go, deep medi is up there with the top 5 as i see it.

owengriffiths · Post by **owengriffiths** » Wed Mar 14, 2007 5:32 pm

As for Deep Medi being low profile, perhaps I should have phrased that better. I sort of meant that in terms of releases they seem to be up there with the likes of the other big labels, but aren't pressing up as much as them.

In terms of releases, they've all been solid and should rightly sell a ton. but I only really listen to Hatcha so even though he's really supported all or most of the Deep Medi stuff, I'm not aware if they were big tunes in the scene as a whole (though they probably are).

I accept though that releasing tunes is always going to be a risky business

RubiconMan · Post by **RubiconMan** » Wed Mar 14, 2007 5:43 pm

hopper · Post by **hopper** » Wed Mar 14, 2007 6:04 pm

owengriffiths wrote:
Been buying hardly any tunes from other genres in the last year either. Sound's sacreligious, but sometimes I wish the Dubstep scene would stop for 9 months and give me some time to get up to speed!

I'm with you on that comment, I've sucked myself in dubstep too much that I aint been listening to enough other stuff...

...As for Deep Medi 04 don't really get what the fuss is about with changes and haven't heard forgive

relaks · Post by **relaks** » Wed Mar 14, 2007 6:07 pm

ooooooohhhhh!!

he blasphemed changes!!! oooooohhhhh!!!!

tappy tippon · Post by **tappy tippon** » Wed Mar 14, 2007 6:11 pm

ooooooohhhhh!!

he blasphemed changes!!! oooooohhhhh!!!!

LOL

nicemarmot · Post by **nicemarmot** » Thu Mar 15, 2007 9:04 am

I'd be very surprised if any label other than your Tempa/DMZ/Tectonic/HF sell over 1000 units on any given release.

One thing that has suprised me recently is the The Bug release on NinjaTune - a pretty big label (huge compared to dubstep labels) - only 300 copies pressed.

With Ninja, The Bug and Loefah involved, this is one that I would have expected to sell a whole bunch more, but Ninja clearly see different. And they have big distribution (Vital) - this could get into shops your average dubstep 12 wouldn't normally reach.

Saying that, the lead track has already been released on vinyl so maybe that influenced the decision.

we eat our young · Post by **we eat our young** » Thu Mar 15, 2007 10:09 am

To be honest it seems that ninja tune don't seem bothered about releasing stuff on vinyl- look at how half arsed they were about releasing an amon tobin 12" with it eventually coming out on the same day as the lp. You could also look at the 12"s they released for the Zero DB lp

As for the Bug 12" this is a massive tune which seems to be getting a lot of play from the dubstep community and yet the release of this 12" has been put back & back when it seems to me that this should be released as soon as possible to capitalise on the demand that is blatantly there in one of the only fields where it seems vinyl does well.

But hey what do i know!

vonboyage · Post by **vonboyage** » Thu Mar 15, 2007 11:17 am

we eat our young wrote:. . .has been put back & back when it seems to me that this should be released as soon as possible to capitalise on the demand that is blatantly there. . .

True stories. I agree with that

Deep Medi 04...

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