jon ad wrote:
Without even getting emotional, and as a retort to the cold hearted free market stance statements above, I would have to say that anyone with any intelligence would not carry on investing in records that will just perpetuate freely so quickly to no benefit of the artist or label. It is just not a sensible way to invest time or effort.
Depends on whether your priority as a label is to make money or to exercise creative demons and put out something decent special for the world to hear. If it's the former, then sadly you're about 20 years too late. If it's the latter, then "anyone with any intelligence" will know that artists make their money through touring/playing live and putting out records is never going to pay the bills, at least for 99% of indie producers/labels. People can still easily make a decent living in music, but the consumer attitude and market has changed. You can either sulk about it and wallow in misery or adapt. Bandcamp is a good start actually, but it isn't just going to magically appear at the top of search engines overnight, especially when other stores/blogs generate far more traffic. Like everything else, you need to be savvy at promotion and direct traffic there. Then it self-perpetuates. Again though, the real value in music comes from people who love it and want to listen to it. Cash ruins everything around me, etc...
jon ad wrote:As for "Making people want it", We did this with the last Clubroot, and the hand letterpressed version sold through its 500 quantity rather quick. That would have to be about the limit of physical goods these days. Even "Return to Space" and its quantity is testament to that. And hey, those quantities do not keep a label alive.
Selling 500 copies of a CD (which I assume is what that limited Clubroot release was pressed on) is a good achievement in 2011 and probably earned you a tidy profit. Limited/hand made releases by their very nature are meant to be made in small quantities and supplement the standard release, giving something a little special for people who want them. They're meant to be labours of love, not an easy way to make money. Mala wouldn't have included unmarked picture discs in some of his records, if it was all about the money (trust me, they cost a fortune to manufacture)
jon ad wrote:I would say it is hopeless, any way you slice it.
I disagree. If you start thinking creatively, promote effectively and stop trying to sell records like we did 20 years ago, then you can still put out something decent, pay your artists and make some decent money on the side. However, if you honestly think that running a small dubstep label is going to give you an easy life and pay all your bills in 2011, then no wonder you're pissed. It isn't going to happen and there's a reason people like Kode9 also teach/dj to earn a living.
Whatever happened to making and releasing music because you enjoyed it? Art should never be a comodity, in my opinion.