Re: WTF Is It With The Music Blogs' Exclusivity?!?
Posted: Fri Nov 05, 2010 1:17 am
i don't think anyone should discourage people from starting up blogs, but that said, you have understand the state of the times that we're in as well. as has been documented for a long time on this site, the sense of entitlement that some of these bloggers feel they have is unreal!!! you'd think that they all assume....start a url, write some reviews...then its instant G list, promo mailout status, twitter fame, etc...! not the case at all these days.
most of the bigger artists and labels in this scene aren't going to be fussed with major mailouts or mass emails, because they're targeting their promo to their specific comfort zones. some labels want to stay underground and absolutely exclusive, to the point of no press push at all. some labels don't want to stay underground, and want exposure, but want to target certain press, and lock out others. then there are labels that don't have any vision at all about marketing, and just miss the boat all together by spamming everyone and their granny. the last of these three, are the worst offenders, because of the sheer arrogance to think that everyone is dying to read reviews about generic sounding bass music, when they don't understand how competitive a place dubstep is right now, and why shit reviews are dime a dozen. why would any blogger with a vision for his site, want to review shit music, just to have reviews is beyond me. blogging culture and those that follow it, can see right through cheap hype tactics. everyone can see a site thats trying too hard!
exclusivity dubplate ethics transferred over to the blogosphere years ago. don't get upset about it, its just the system that happened organically. i'd say the most important thing to worry about as a blogger in bass music right now, is not so much what exclusives you can get your hands on, but what makes your blog different from the dozens of others. the most important thing is to have a perspective and maintain it, otherwise people may read your blog once and never return.
most of the bigger artists and labels in this scene aren't going to be fussed with major mailouts or mass emails, because they're targeting their promo to their specific comfort zones. some labels want to stay underground and absolutely exclusive, to the point of no press push at all. some labels don't want to stay underground, and want exposure, but want to target certain press, and lock out others. then there are labels that don't have any vision at all about marketing, and just miss the boat all together by spamming everyone and their granny. the last of these three, are the worst offenders, because of the sheer arrogance to think that everyone is dying to read reviews about generic sounding bass music, when they don't understand how competitive a place dubstep is right now, and why shit reviews are dime a dozen. why would any blogger with a vision for his site, want to review shit music, just to have reviews is beyond me. blogging culture and those that follow it, can see right through cheap hype tactics. everyone can see a site thats trying too hard!
exclusivity dubplate ethics transferred over to the blogosphere years ago. don't get upset about it, its just the system that happened organically. i'd say the most important thing to worry about as a blogger in bass music right now, is not so much what exclusives you can get your hands on, but what makes your blog different from the dozens of others. the most important thing is to have a perspective and maintain it, otherwise people may read your blog once and never return.
