A thought of "self promotion" for all artists...
Posted: Mon Sep 07, 2009 12:40 pm
hmmn.. been wanting to vocalise this for a while..
NB: Im not a big DJ or a respected producer, but I've been around long enough now to comment imho.
"SELF PROMOTION / HYPE"
I think lots of electronic producers are doing themsevles no favours IN THE LONG TERM with a lot of the promotion techniques put into use, especially on forums like this. I can see a lot of people devaluing themselves, and their music and making themselves far too transparent in their learning curves for labels/DJs who are up and running to give them a proper chance.
I'm talking about...
"HOW DO I GET A LABEL"
"LABELS BIG/DJS CHECK THIS OUT"
"MASSIVE CLUB BANGER FREE 320 INSIDE"
"HOW TO GET YOUR TUNES PLAYED BY THE BIG BOYS?"
etc.
now.. there is nothing wrong with making your shit available, and wanting to be played by the "big boys" etc.
but there is only, and has always only ever been one way that this has ever worked out for anyone..
and thats educating yourself, being modest, cool headed and polite.. believe it or not, this is true to all things in life (!)
the key to "hype" is to not do any of it yourself, or get your manz to back you up on every post on DSF to make you look big (this happens A LOT)..
make your tunes good, and make them available, not EVERYWHERE IN CAPITAL LETTERS FREE 320 WTFOMGBBQ4EVAR CLUB BANGER U NEED DIZ ONE, but in the right places... and where those places is depends on what you make and you have to find that.... yourself!
PS. the guys you admire production wise arn't aliens, yes some of them are busy and can't deal with everyone sending them tunes to have a proper think about, but if there is anything I've learned about any music scene is all you have to do is ask.. hitting up people on Twitter, Facebook, Myspace has never been easier, and if your tunes are in the right place these guys might have had a listen already..
peace,
Joe / Littlefoot
NB: Im not a big DJ or a respected producer, but I've been around long enough now to comment imho.
"SELF PROMOTION / HYPE"
I think lots of electronic producers are doing themsevles no favours IN THE LONG TERM with a lot of the promotion techniques put into use, especially on forums like this. I can see a lot of people devaluing themselves, and their music and making themselves far too transparent in their learning curves for labels/DJs who are up and running to give them a proper chance.
I'm talking about...
"HOW DO I GET A LABEL"
"LABELS BIG/DJS CHECK THIS OUT"
"MASSIVE CLUB BANGER FREE 320 INSIDE"
"HOW TO GET YOUR TUNES PLAYED BY THE BIG BOYS?"
etc.
now.. there is nothing wrong with making your shit available, and wanting to be played by the "big boys" etc.
but there is only, and has always only ever been one way that this has ever worked out for anyone..
and thats educating yourself, being modest, cool headed and polite.. believe it or not, this is true to all things in life (!)
the key to "hype" is to not do any of it yourself, or get your manz to back you up on every post on DSF to make you look big (this happens A LOT)..
make your tunes good, and make them available, not EVERYWHERE IN CAPITAL LETTERS FREE 320 WTFOMGBBQ4EVAR CLUB BANGER U NEED DIZ ONE, but in the right places... and where those places is depends on what you make and you have to find that.... yourself!
PS. the guys you admire production wise arn't aliens, yes some of them are busy and can't deal with everyone sending them tunes to have a proper think about, but if there is anything I've learned about any music scene is all you have to do is ask.. hitting up people on Twitter, Facebook, Myspace has never been easier, and if your tunes are in the right place these guys might have had a listen already..
peace,
Joe / Littlefoot